Our Founder | Noah Oliver

After finishing a bachelor’s in History from Florida State University, Noah Oliver enlisted in the U.S. Navy where he served for six years in naval special operations as an Explosive Ordnance Disposal Technician. After separating from the military, he completed his MBA at the University of San Diego in 2020.

While in business school, Noah founded the Jiu Jitsu and MMA Supply Company, Flowhold. Flowhold is an extension of his love and passion for martial arts. Noah began training at the age of 16 and has competed as a mixed martial arts fighter and submission grappler.

He was awarded his black belt in Brazilian Jiu Jitsu under Jocko Willink and Dean Lister in March of 2022. Noah currently is the owner/operator of Flowhold. In addition to martial arts and business, he enjoys spending time with his family and surfing. Noah lives in San Diego California with his wife Lauren, his son Teddy, and his three dogs: Miley, Cheeseburger, and Owen.